Erin Lem

Erin Lem is the VP, Content Strategy & Operations at Motherly. Prior to this, they were the Head of Editorial at Tinybeans and Red Tricycle. Lem has also worked as a contributing writer for NBC Universal.

Lem has over 10 years of experience in content strategy and operations. At Motherly, they are responsible for creating and managing digital content strategy to grow the brand footprint, drive growth, and increase revenue across multiple distribution platforms. This includes search engine optimization strategy, email marketing strategy, and e-commerce strategy. Lem also manages the company's brand voice and ensures that the content strategy is distilled down to 14 direct reports.

Prior to joining Motherly, Lem was the Senior Editorial Director at Red Tricycle, which was acquired by Tinybeans in 2020. At Red Tricycle, they were responsible for fuelling the parenting universe with daily inspiration for family fun. Lem also worked as a contributing writer for NBC Universal from 2011 to 2012.

Erin Lem has a BA in English and Comparative Literary Studies from Occidental College.

Erin Lem reports to Jill Koziol, CEO. Erin Lem works with Jennifer Watro - Head of Audience Development, Andrea Sexton Chinalai - VP, Brand Partnerships & Operations, and Kate Anderson - Chief of Staff.