Laura Johnston

Laura Johnston has extensive work experience in product management, marketing and communications, copywriting, brand consulting, account management, and corporate sales. Laura currently holds the position of Vice President of Product Management at Motion Intelligence, where they previously served as the Director of Product. Prior to that, they worked as the Head of Marketing and Communications at Motion Intelligence. In addition, Laura has experience as a Lead Copywriter and Brand Consultant at Stuart Holladay Creative, LLC, where they wrote investment proposals, content marketing pieces, and web copy while specializing in brand development. Laura also served as a Member of the Board of Directors at the Louisville Visual Art Association. Earlier in their career, Laura worked as a Senior Account Executive at Octagon, managing marketing campaigns for BMW of North America's Western Region with a high conversion rate. Laura also served as an Account Manager at Feld Entertainment, overseeing strategic alliances and executing sponsorships with national clients. Laura started their career as a Corporate Sales Intern at the Washington Capitals and held management positions at Pottery Barn. Laura also gained experience as a Sports & Entertainment Marketing Intern at ProVentures Group, LLC and as an Editorial/Conference Coordinator at the Packaging Machinery Manufacturers Institute.

Laura Johnston completed their education with a Bachelor's degree in International Relations from the University of St Andrews in 2006. In 2008, they obtained a certificate in Spanish from Universidad de Guadalajara. Laura then pursued a Master's degree in Sports Industry Management from Georgetown University in 2009 and completed it in 2010. Additionally, Laura participated in the AWAI Copywriting Program, although it is unclear when this occurred or if they obtained a specific degree.