J. Ignacio Puente is currently the CEO at Ulity, focusing on sustainable mobility products. Additionally, J. Ignacio serves as the VP of Digital Transformation, Mobility & Subscription Platforms at Santander Consumer Finance Europe, as well as the Co-Founder of Motiva Ventures. Puente has experience as the CEO of F1 Technologies LLC, which was acquired by SCF, and as the Founder and CEO of flexdrive, which was acquired by Lyft. Prior to these roles, J. Ignacio held positions at Cox Automotive Inc. and Autotrader US, among others. In 2001, Puente founded Avenida America, LLC.
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