Fernando Menendez

Fernando Menendez is an experienced sales professional with a strong background in directing sales strategies across various markets. Currently serving as Sales Director at Motive.co since January 2024, Fernando previously held the position of Global Sales Director - Retail at Locatium from February to August 2023. From November 2017 to July 2022, Fernando was Sales Director for Asia at Franke Coffee Systems, where responsibilities included P&L oversight, go-to-market strategy development, and distributor management. Earlier roles include Export Sales Representative at Crem International Holding AB and International Business Supervisor at Simon Electric Holding China. Fernando's educational background includes a Master’s degree in Chinese Language and Culture from Zhejiang University and a Business Administration degree from California Baptist University, complemented by specialization in International Marketing and Economics from the University of Oxford.