The Product and Technical Integration team at Motive Retail is responsible for overseeing the development, certification, and activation of seamless real-time data integrations within the automotive retail ecosystem. They leverage the Motive Integrator Suite™, including tools such as Certify™ for API onboarding and Activate™ for workflow automation, to ensure efficient and reliable data transmission between systems. The team combines expertise in integration analysis, product management, technical architecture, and API design to optimize business operations, enhance customer service, and maintain data integrity.