Chris Kenton

Turning on Co-Pilot for your CRM is one way to adopt AI. But that won’t get you ahead of the curve. To compete in the race for AI-generated market share, you need to take a fresh look at how AI transforms your path to revenue. For over 15 years, the MotiveLab team has pioneered the use of AI for market intelligence, strategy and engagement, with a patent for ML algorithms used to scan and score emerging market signals. Our Market Development frameworks have been used by leading global brands to make sense of market trends, understand customer preferences and optimize Go To Market (GTM) strategies. MotiveLab offers a range of advisory, development and agency services for AI activation, tailored to help you accelerate GTM results. AI Development From Custom GPTs for streamlining campaigns to tailored AI apps for automating sales motions, our development team brings you the latest tools and technology. AI Team Development MotiveLab provides comprehensive training, executive coaching and immersive workshops for integrated sales and marketing teams managing AI-centered GTM intiatives. GTM-AI Bootcamps Leveraging extensive agency experience, we produce AI-integrating GTM bootcamps for Market Development, including branding, lead generation and solution sales. AI Advisory MotiveLab provides executive briefings, GTM landscape analysis, GTM strategic planning for products and brands, AI integration planning for marketing and sales. Market Development (MDF) Programs For IT Channel businesses, MotiveLab provides encapsulated quarterly GTM-AI bootcamps, AI development and GTM-AI training programs that meet most supplier and OEM requirements for MDF.