MotiveMetrics Account Structure Optimization and Management Platform creates the optimal paid search environment guaranteeing the best ads show against targeted search queries. Their platform dynamically creates and manages account structures, identifies and deploys new keywords, and generates winning ad copy automatically and at scale. A high-throughput multivariate testing methodology is incorporated into the platform for continuous learning and insights.

Software

MotiveMetrics

Dan Cudgma

Ruann van der Merwe

Courtney Keane

Greg Loeffelholz

Jon Piron

Jon Turri

Frank Slaughter

Kyle Thomas

The Engineering and Technical Roles team at MotiveMetrics is responsible for developing and optimizing the company’s platform that manages paid search account structures. This team collaborates on technical solutions, ensures system scalability, and implements advanced algorithms for dynamic keyword and ad copy generation. They leverage data science to drive insights and improvements through multivariate testing, contributing to the platform's continuous optimization and performance enhancements.

Engineering and Technical Roles

Marketing and Customer Engagement

Leadership Team

Engineering and Technical Roles

About

Team members

Other teams at MotiveMetrics

Marketing and Customer Engagement

Leadership Team