Motivforce Marketing & Incentives
Tony Zhang has extensive experience in various roles within the marketing and incentives industry. Tony began their career as an Account Manager at Quanta Computer Inc., where they managed clients such as IBM, Intel, and Google. Tony then joined Flight Centre as a Manager in the CiLoyalty Consulting Division. After that, they became the Managing Director for Greater China and North Asia at MMI-HMI, a global force in B2B loyalty and performance improvement programs. Recently, Tony Zhang has taken on the role of Chief Information Officer at Motivforce Marketing & Incentives, where they aim to elevate partner, employee, and customer loyalty and incentive marketing strategies.
Tony Zhang obtained a Certificate in Business Analytics and Artificial Intelligence (AI) for Business from The Wharton School in 2024. In the same year, they also received a Certificate in Financial Markets from Yale University. In 2013, Tony completed their Master of Business Administration (M.B.A.) degree in Business Administration and Management, General from Hult International Business School. Additionally, Tony has acquired several certifications, including Data Governance from IBM, Google Professional Workspace Administrator from Google, Python for Data Science and AI from IBM, AWS Cloud Practitioner Essentials from Amazon Web Services (AWS), and Cybersecurity and Data Privacy Education from IBM. The specific months of obtaining the certifications are not provided.
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Motivforce Marketing & Incentives
We are the motive force behind multi-award winning B2B channel partner loyalty marketing programs, sales incentives, E-learning engagement, rewards programs, and incentive travel. The team here at Motivforce don’t just create loyalty programs — they re-engineer them. They are perfectionists. Experts. Continuously researching and analysing behavioural patterns and their effects on loyalty. Always looking to push the boundaries of loyalty. It is this innovative, passionate and ground-breaking research that drives them to re-engineer B2B loyalty programs, e-learning and engagement programs like no one else. Motivforce boasts the best brains in the loyalty marketing business. Only a handful of people in the world have a PhD in Loyalty Marketing – and three of them work for us. Not only does our global team include leading academics that are ahead of the curve when it comes to understanding behaviours that drive loyalty and engagement. Our people are also leaders in program management, dynamic delivery, creative design, communications, rewards fulfilment and incentive travel. We are the innovative global agency at the forefront of B2B loyalty marketing.