Motom
Jenna Lichtman is an accomplished marketing and partnerships professional with extensive experience in brand development and sales strategy across various industries. Currently serving as the Director of Brand Partnerships at Motom, Jenna established the sales infrastructure and trained new team members. Previous roles include Account Executive at LTK, where Jenna rapidly secured major clients, and Head of Partnerships at SHOWFIELDS, generating significant revenue. As the Founder and CEO of Socially SoHo Digital Branding, Jenna managed a diverse client portfolio and implemented unique marketing strategies. Additionally, Jenna has held pivotal roles at ECOfashion Corp and Macy's, demonstrating expertise in partnership marketing, merchandise planning, and social commerce. Jenna holds a Bachelor's Degree in Marketing from Indiana University Bloomington.
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Motom
Motom empowers brands and retailers to transform creator and affiliate partnerships into sustainable revenue streams with Anchor, the industry-leading, brand-exclusive creator storefront and attribution platform. Developed by seasoned retail and social commerce experts, Anchor is trusted by top retailers like Macy’s, Bloomingdale’s, Walmart, and Chewy, as well as direct-to-consumer brands such as J.McLaughlin, Forever 21, Free People, and EmerginC. Key features of Anchor include: • Auto-generated, creator-curated, and brand-exclusive storefronts • Full-funnel creator and product-level performance data • Turnkey, scalable solutions that are easy for both brands and creators • An ambassador application platform built for growth • Integration with all affiliate networks • First-party customer data capture capabilities • Honey-proof discount code integration • Creator managed services, from onboarding to paid campaigns As third-party commerce platforms like TikTok Shop, Amazon, LTK, and ShopMy dominate, direct-to-consumer brands and retailers need their own social commerce solution to thrive in the creator economy. Creator storefronts significantly streamline the customer journey, increasing creator conversion rates by 3x to 12x. Visit company.motom.me/anchor to book a demo.