Mount Media Limited
Mike Lancaster is an accomplished media professional with extensive experience in various roles within the industry. Currently serving as the Head of Media at Mount Media Limited since October 2017, Mike also operates as a freelance Head of Search since 2014. Previous positions include Senior Account Manager at Essence, where Mike managed clients such as YouTube and Google, and Operations Director at Threepipe, overseeing a diverse portfolio of clients including Farfetch.com and Ted Baker. Academically, Mike holds an MA in European Studies and a BSc in Economics from the University of Reading.
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Mount Media Limited
Mount Media is among the leading online performance marketing companies in today’s iGaming industry. Our deep knowledge of this industry allows us to better serve our clients’ customer acquisition needs. Our strategy combines data-driven methodologies with superior online marketing expertise. This strategy allows us to generate high-quality leads at the kind of volume every iGaming business needs to grow. Founded in 2016, our rapid and sustained success in the online casino market has allowed us to build an ever-growing stable of happy clients who trust us to be reliable and effective affiliate or agency partners. We recently applied our unique strategy to the online sportsbook niche, which is already showing strong performance. Our multilingual team of marketing experts have the experience and agility required to crack the toughest and most competitive of markets, delivering to a client’s precise specifications. We apply our data-driven approach to all relevant digital marketing channels – including SEO, paid search, PPC and social media, with a commitment to client satisfaction throughout.