Mountain Hardwear
Hayley Pothering is an accomplished Social Media Manager currently at Mountain Hardwear since July 2025, with extensive experience in brand engagement and social media management. Previously, Pothering served as Brand Engagement Manager at Road Runner Sports, where responsibilities included managing PR agency relationships and leading brand activations, while also acting as Social Media Manager to drive e-commerce and retail traffic through impactful content. Prior experience as a Social Media Specialist and Associate at Genesys involved executing global campaigns and enhancing digital presence. Additional roles span various industries from the outdoor sector to sports marketing, complemented by a Bachelor’s degree in Business from the University of Colorado Boulder and experience in coaching and product development.
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Mountain Hardwear
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Founded in 1993 and based in Richmond, California, Mountain Hardwear exists to encourage and equip people to seek a wilder path in life. We make leading durable performance equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. Relentless precision inspires everything we do — our designers work closely with our Mountain Hardwear Athlete Team to inform how we develop mountain products. We sweat every stitch and detail to continuously improve function, durability, and comfort. Mountain Hardwear employees are passionate about spending time in wild places. Because being in the wild just does something to you. You come home and you’re just different. A little wilder. A little wiser. We are passionate about using our wild wisdom to create the best products to help more people grow and evolve outdoors. We tend to be innovative and creative, enjoy challenges, and are always looking for bold ideas. We are all proud to be part of Mountain Hardwear. We like our small-company feel, team orientation, down-to-earth approach and casual get-after-it atmosphere. Most days, there are a few dogs in the office and a lot of coffee. Many of us get outside as much as possible, test our product, challenge ourselves, and stay connected to the outdoor joy and friends that led us into this field. In work and outdoors, Mountain Hardwear helps people find and push the edges of their potential, grow beyond what they thought is possible, and evolve into their best selves. If this sounds exciting to you, follow us here and visit our careers page. Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company that distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide.