Kavita Baball

Kavita Baball currently serves as VP of Digital Experience and Corporate Strategy at Movado Group, Inc. since June 2025 and has been advising on digital and eCommerce strategies at Wander360 Digital since January 2023. Previously, Kavita held the position of VP of Digital Strategy & Technology Innovation at Best Buy from January 2019 to December 2022, where leadership was provided in developing innovative digital strategies. Prior experience includes serving as SVP of Customer Experience at SHOES.COM from January 2013 to December 2019, significantly boosting online revenue and enhancing the customer journey. Earlier roles include Sr Director of Global Site Optimization at Staples, focusing on analytics and innovation, and Senior Manager of Strategy, delivering insights for market expansion. Kavita holds an MBA in Strategic Management and Multinational Management from The Wharton School and a Master’s and Bachelor’s degree in Computer Science & Electrical Engineering from the Massachusetts Institute of Technology.