Zvi Baida

Zvi Baida currently serves as a Board Member at movement - the wellness company since January 2024. Previously, Zvi held the position of CEO at Shufersal Online from July 2021 to April 2024, leading Israel’s largest e-commerce operation and orchestrating its separation into an independent P&L entity. Prior to that, Zvi was Executive VP and Chief Customer Officer at Shufersal from 2016 to 2021, where responsibilities included leading customer strategy, digital transformations, and customer satisfaction initiatives across various retail activities. Zvi's earlier roles include Chief of Staff at Shufersal and Attorney-Investigator at the Israel Securities Authority, focusing on interrogations and policy formulation in securities law. Zvi's legal experience includes an internship at Yigal Arnon & Co. and work in venture capital at Docor International BV. Educational qualifications include an LLM from Tel Aviv University and a Bachelor of Laws from Reichman University.