Marilou McFarlane

Marilou McFarlane is an accomplished professional with extensive experience in executive coaching, leadership training, and consulting within the sports technology sector. Currently serving as Principal at SportsTechWorks since 2019, McFarlane focuses on enhancing performance at the intersection of sports and technology. Additionally, McFarlane holds advisory roles at Movetru® and ASTN, as well as mentor positions with FanSaves and Comcast. As the Founder and former CEO of Women in Sports Tech, Inc., McFarlane drove growth opportunities for women in the sports tech industry. McFarlane’s expertise further extends to academic contributions as an adjunct professor at the University of San Francisco and as a judge and evaluator for various entrepreneurial initiatives. McFarlane earned a Bachelor of Science in Business Administration from UNC Kenan-Flagler Business School.