MPM Products Ltd
Audrey Mulhall is a seasoned marketing professional with extensive experience in brand management and innovation across various industries. Currently serving as Global Brand Director and Head of Marketing at MPM Products Ltd since June 2019, Audrey has previously held significant roles at Newell Brands as Senior Brand Development Manager for EMEA and at PZ Cussons, where responsibilities included European Senior Brand Manager and Global Senior Brand Manager for Imperial Leather. Earlier in Audrey's career, roles at Hilti in both Great Britain and Ireland included positions such as Product Manager and Account Manager. Audrey's educational background includes a Master of Arts from University College Dublin, a Bachelor of Arts in Business Management from The University of Manchester, and a Teaching Diploma from the Royal Irish Academy of Music.
This person is not in any offices
MPM Products Ltd
MPM (Making Pet Food Matters) was created in 2002 when co-founders Roger Wood, Roger Coleman and Jon Kinsey decided they didn’t want to feed their dogs meat filled with additives and fillers. They weren’t satisfied with what was available, so they decided to make it themselves. In 2006 Applaws, a brand of high quality, 100% natural, ethically sourced premium pet food was launched in specialty retailers across in the UK. Applaws was targeted to knowledgeable cat and dog owners looking for the best products to nurture and reward their pets. Applaws also launched a world first – 80% grain free chicken dry food in 2009. Today the Applaws range has grown to nearly 200 natural recipes for cats and dogs. In 2008, Encore Pet Food was launched. Originally for the UK grocery market, but now sold around the world to time-strapped but welfare-conscious consumers interested in feeding their cats and dogs the very best in natural nutrition. In late 2017, MPM launched Reveal into the food, drug and mass channel in the USA, with a range of 10 cat SKU’s with limited ingredient, grain free recipes. Safeway was the first retailer to launch in over 200 stores in Northern California, with further expansion into this retail segment planned for 2018. As consumer interest in premium pet food has grown, so has MPM. By 2013 it sold its 100 millionth unit of wet cat food worldwide. Its brands are now sold in 49 markets worldwide with offices in the UK, Australia, China and USA. A majority stake of our business is owned by private equity companies since 2016, with the most recent acquisition being made by 3i in December 2020. The business is headquartered in Manchester, UK.