Sinmay Boo

Sinmay Boo is a seasoned professional in category management, currently serving as the Category Insights Manager at Mr Chen's Dumplings since September 2024. Previously, Sinmay held various strategic roles, including Senior Category Manager at BWX Limited and Category Development Manager at PZ Cussons, where impactful relationships were developed with Sales and Marketing teams to drive category growth. Experience at The Kraft Heinz Company included responsibilities as Category Manager - ANZ and Category Development Manager, focusing on market share growth and effective analysis for product performance. Earlier roles included positions as Revenue Management Analyst at Moet Hennessy Asia Pacific and Trade Marketing Trainee at 3M, following a Marketing Internship at Apple. Sinmay Boo earned a Bachelor of Business Administration from Singapore Management University and a Bachelor's Degree from the University of Gothenburg.