Mr Chen's Dumplings
Sinmay Boo is a seasoned professional in category management, currently serving as the Category Insights Manager at Mr Chen's Dumplings since September 2024. Previously, Sinmay held various strategic roles, including Senior Category Manager at BWX Limited and Category Development Manager at PZ Cussons, where impactful relationships were developed with Sales and Marketing teams to drive category growth. Experience at The Kraft Heinz Company included responsibilities as Category Manager - ANZ and Category Development Manager, focusing on market share growth and effective analysis for product performance. Earlier roles included positions as Revenue Management Analyst at Moet Hennessy Asia Pacific and Trade Marketing Trainee at 3M, following a Marketing Internship at Apple. Sinmay Boo earned a Bachelor of Business Administration from Singapore Management University and a Bachelor's Degree from the University of Gothenburg.
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Mr Chen's Dumplings
Founded in 1982 by Peter Chen, Chen Foods is a family owned Australian business now run by daughters Lucy and Nancy Chen. While Mr Chen remains at the helm of the organisation, he has passed his legacy on to the next generation to run the operations. The company was renamed from Chenco Foods to Chen Foods and under the new business, Lucy and Nancy have continued to honour their family origins, naming their favourite & most popular brand after the one and only head of the house, Mr Chen. Chen Foods is a wholly Australian owned and run family business and continues to provide the highest quality produce and recipes to the Australian market. As one of the pioneers of Asian cuisine in Australia, our range and brands have become staples in Australian homes. As the market has evolved, we have continually expanded and developed our product lines to meet the needs of consumers. Today, we specialise in producing, importing and distributing high quality frozen dumplings, frozen meals, sauces & marinades, meal kits, egg noodles, rice noodles, and many more! Find us at your local Coles, Woolworths, Asian grocery shops and restaurants!