Francesca Pappalardo

Francesca Pappalardo is a seasoned professional in customer relationship management with extensive experience in the iGaming sector. Currently serving as a Customer Relationship Management Consultant at FP Marketing since August 2022, Francesca previously held the role of CRM Manager at William Hill International from November 2019, where responsibilities included developing engagement and retention strategies and managing a team. Francesca's experience also includes positions at Betsoft Gaming as an Account Manager and at Evolution Gaming in various roles including Team Manager, demonstrating expertise in team management, client relations, and strategic marketing. Francesca holds an MBA and a Bachelor of Business Administration, reflecting a strong academic foundation in business principles.