MRI-Simmons
Dana S. has extensive experience in the sales and marketing industry, with a focus on brand strategy and consumer insights. From 2018 to present, they have served as the Vice President of Brand Sales at MRI-Simmons, where they work directly with brands to harness consumer insights and develop strategic marketing initiatives. Prior to that, Dana held leadership roles at Gimbal, Hearst, Parade Media Group, Architectural Digest, and Conde Nast, where they focused on integrated sales, fashion, beauty, and luxury goods.
Dana S. earned a Bachelor's Degree in Journalism from the University of Connecticut from 1989 to 1991. Dana also obtained a Bachelor of Applied Science (B.A.Sc.) in Journalism during the same period at the same university.
MRI-Simmons
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MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the “why” behind consumer behavior.