MRI-Simmons
Daniela Ribadeneira is a skilled research and project associate with experience in user experience research and data analysis. Currently working as a Research Project Associate at MRI-Simmons and as a User Experience Researcher Intern at Pre-Launch LatinoSchools, Daniela collaborates with cross-functional teams to enhance website development and gathers insights from stakeholders through various research methodologies. A former Graduate Assistant at Ball State University, Daniela supported educational program development and facilitated technology labs for graduate students. Daniela also has experience in financial management and client communication as a Financial and Accountant Assistant at Academia Latinoamericana de Español, and in admissions outreach as an Admissions Ambassador at Alma College. Daniela holds a Master of Science in Information and Communication Science from Ball State University, a Certificate in Fashion/Apparel Design from Parsons School of Design, and a Bachelor of Arts in International Business from Alma College.
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MRI-Simmons
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MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the “why” behind consumer behavior.