MRI-Simmons
James H. Collins is Executive Vice President, Research for MRI-Simmons where he focuses on data integration and related initiatives. Prior to joining MRI-Simmons in 2006, he held senior software development and technology positions at Simmons Market Research Bureau and Scarborough Research. Holding a doctorate from Temple University he has taught at Temple University, Baruch College of the City University of New York and New York University.
MRI-Simmons
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MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the “why” behind consumer behavior.