Mark Manders

Mark Manders has over 30 years of work experience, beginning in 1989 with Scarborough, where they served as the Senior Vice President of Operations. In this role, they led a large operations organization and was responsible for software and systems development, staff recruitment and retention, and talent development initiatives.

In 2015, Mark joined Nielsen as the Vice President of Product Leadership for Scarborough, where they managed the product strategy and vision for Scarborough and Scarborough+ services. Mark also led a cross-functional team and successfully integrated third-party automotive data into Scarborough.

Mark later took on the role of Vice President of Product Leadership for Local Television at Nielsen. In this position, they developed a strategic vision for Nielsen's Local TV ratings service and played a key role in the redevelopment of the TV diary service using Nielsen's own TV panel data and third-party return path data.

Currently, Mark works at MRI-Simmons as the Vice President of Operations Management. Mark'sresponsibilities include managing data and survey operations and systems, overseeing day-to-day operations, monitoring operational performance, and identifying efficiency improvement opportunities.

Overall, Mark Manders has a strong background in operations management, product leadership, and strategic planning within the market research industry.

Mark Manders has a BA degree in Political Science and Journalism from the University of South Carolina Aiken.