MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the “why” behind consumer behavior.

Research

MRI-Simmons

Anna Welch

Susan Montoya

Sam Ramachandran

Matt Cumello

Mark Manders

Carrie Barrett

Albina Iskhakova

Alan Resneck

Risa Becker

Karen Ramspacher

Jim Collins

Mike Drankwalter

The Data and Analytics Team at MRI-Simmons focuses on transforming vast consumer data into actionable insights. By leveraging advanced analytics and data science techniques, the team uncovers patterns in consumer behavior and preferences, ultimately enabling clients to make informed advertising and media strategies. Their expertise spans data strategy, custom analytics projects, and ensuring data integrity to support comprehensive measurement solutions.

Data and Analytics Team

Sales and Account Management

Research and Insights

Digital Product Development

Data and Analytics Team

About

Team members

Other teams at MRI-Simmons

Sales and Account Management

Research and Insights

Digital Product Development