Brad Armstrong is an accomplished professional in performance and analytics, currently serving as Associate Director at MRM since February 2014, focusing on audience data and segmentation for GM brands. Armstrong's expertise encompasses the execution of tailored audience strategies across various channels and full integration within Adobe's tool stack. Previous roles at MRM include Manager and Senior Analyst, where leadership and analytical skills were applied in managing DMP operations and implementing behavioral insights tools for over 70 global brands. Prior experience includes system administration at First Commerce Financial, a teaching intern position at Gardner Middle School, and several educational roles at Michigan State University. Armstrong holds a Bachelor's Degree in Mathematics and Computer Science from Michigan State University.
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