Shannon Taylor

Shannon Taylor is a seasoned professional with extensive experience in data science, engineering, and analytics, currently serving as Senior Vice President and Group Director at MRM since July 2013. In this role, Shannon builds and manages high-performing teams responsible for implementing modern data strategies and personalization initiatives across major marketing technology platforms such as Adobe, Salesforce, and Google. Prior to joining MRM, Shannon held several leadership positions at J.D. Power from April 2004 to July 2013, including Consumer Insights & Strategy Supervisor, where responsibilities included designing social media analyses and ensuring data accuracy. Shannon holds a Bachelor of Science in Advertising/Public Relations from Grand Valley State University and a Master of Arts in Sociology from Wayne State University.