Matt Edstrom

Matt Edstrom is a seasoned marketing professional with extensive experience in leadership roles across various industries. Currently serving as VP Marketing at Mrs. Fields Gifting and Licensing, LLC, Matt has previously held the position of Chief Marketing Officer at GoodLife Home Loans and Head of Marketing at bioClarity, reporting directly to CEOs in both instances. Prior to those roles, Matt was the Senior Director for ProFlowers.com and also held multiple positions at Provide Commerce, including Senior Director of Retention Strategy. Matt's career began at HSBC, where the focus was on consumer product and pricing in the auto lending sector. Matt holds an MBA in Strategy and a Master’s Degree in Engineering Management from Northwestern University.