Isabel Lanz

Isabel Lanz currently serves as the Segment Marketing Manager for Connected Firefighter Solutions at MSA - The Safety Company since September 2023. Prior to this role, Isabel was a Consultant at ILV Marketing Consulting from January 2022 to September 2023, specializing in Web3 marketing to help brands thrive in the decentralized landscape. Isabel also held the position of Chief Marketing Officer at Riveted Games, where leadership of a 14-member international marketing team led to significant engagement growth and community retention. Previous experiences include roles as Marketing Lead at The Standard and Vaultoro, where strategic marketing initiatives were developed, as well as Social Media Manager positions at Henkel and Pixum, where Isabel achieved noteworthy increases in social media reach and engagement. Isabel holds a degree from Rhine-Waal University.