Alan Martin

Alan Martin is a seasoned professional in Revenue Management and Business Analytics, currently serving as the Business Analytics and Insights Manager at MSC Cruises since April 2020. Expertise includes employing data analytics and Python programming to enhance pricing strategies and revenue optimization. Previously, Alan held multiple roles at Avis Budget Group, notably as Senior Revenue Management Analyst II for the South of France and Senior Revenue Management Analyst for the BENELUX region, where strategic pricing management was a key focus. Earlier experience includes technical pricing analysis at Avis Budget Group EMEA and a client-oriented role in commercial banking at BBVA. Alan holds a Master’s Degree in Finance from KEDGE Business School and a Licenciatura en Economía from Universidad de Salamanca.