Chris Lacolla

Vice President - Ecommerce at MSC Cruises

Chris LaColla currently serves as Vice President of eCommerce at MSC Cruises since April 2024. Previously, Chris held several positions at Spirit Airlines from July 2021 to April 2024, including Senior Director of eCommerce, Director of Ancillary Revenue, and Senior Manager of Ancillary Revenue. Prior to Spirit Airlines, Chris was the Head of Marketing at ParTech, Inc. from July 2020 to July 2021. From June 2014 to June 2018, Chris worked at United Airlines in various roles within Pacific Pricing, advancing from Analyst/Senior Analyst to Market Manager and finally Senior Manager. Chris earned an MBA from Harvard Business School between 2018 and 2020, a Master of Science in Industrial Engineering from Northeastern University from 2012 to 2014, and a Bachelor of Science in Industrial Engineering from Northeastern University from 2009 to 2014.

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