Maria D'Anisi possesses extensive experience in customer relationship management and direct marketing, primarily at MSC Cruises, where a career spanned from 2009 to 2022 in various roles, including CRM and Direct Marketing Manager and Leader, Loyalty and Engagement Programmes. Currently serving as Leader, Customer Care at MSC Cruises since June 2023, Maria excels in strategic leadership, driving user engagement and retention through comprehensive marketing strategies. Previous roles at MSC Cruises included Corporate Market Research Specialist, Corporate Direct Marketing Specialist, Corporate Customer Service Specialist, and Corporate Customer Service Trainee, where efforts focused on enhancing customer satisfaction, optimizing campaign performance, and improving team efficiency. Maria holds a Master's degree from Università degli Studi di Salerno and participated in the Erasmus Exchange Programme at Paderborn University.
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