Samantha Waldbauer

Samantha Waldbauer is a seasoned professional in marketing analytics and data-driven decision-making with extensive experience in the cruise industry. Currently serving as the Manager of Marketing Analytics at MSC Cruises since February 2023, Samantha drives growth through targeted insights and leads a team of analysts focusing on optimization strategies. Previously, Samantha held various roles at Carnival Cruise Line, including Principal Analyst in Revenue Management and Senior Analyst in Commercial Reporting and Analytics, where data analysis and Python programming were key responsibilities. Earlier career positions include Data Analyst II at Ultimate Software and Senior Programmer Analyst/Developer at Royal Caribbean Cruises Ltd., along with a foundational role as Database Administrator for the Florida Association of Court Clerks. Educational qualifications include a Master's degree in Predictive Analytics from Northwestern University and a Bachelor's degree in Management Information Systems from Florida State University.