April W.

April W. is an experienced Brand Manager at Mid-States Distributing, LLC, since August 2020, overseeing a diverse portfolio of Private Brands across various product categories, including Farm & Ranch and Automotive. April W. excels in developing and executing comprehensive marketing strategies across multiple channels to enhance brand awareness and market share. Previously, April W. held multiple roles at The Michaels Companies, Inc. from February 2010 to February 2020, including Category Director, Category Manager, and Private Brand Manager, contributing to sales growth through data analysis and strategic product management. April W. holds a Bachelor of Science degree in Mass Communication/Media Studies from Texas Wesleyan University.