mtheory LLC
Caroline Halloran has had a variety of roles in the music industry since 2019. Caroline started as a graphic designer with Bruin Media Group and then went on to become a music curator intern with Traklife Media Group, a marketing/touring coordinator, and an artist management intern with Red Light Management. Caroline also joined The Recording Academy's Grammy U Mentorship Program and worked as a marketing/branding intern at Primary Wave where they designed artist one sheets and brand partnership decks. Caroline then became a digital strategist at Label Logic (Artist and Label Services) and a creative strategy specialist at Roc Nation. Caroline is currently a Women Empowered Mentor at Symphonic Distribution and has been hired as a Senior Marketing Associate, Digital at mtheory LLC, starting in October 2022.
Caroline Halloran attended UCLA from 2018 to 2021 and earned a Bachelor's degree in Political Science and Government. Caroline also obtained a minor in the Music industry during the same period.
mtheory LLC
mtheory provides a modern set of capabilities to managers and their artists, allowing them to to take more control over their careers. mtheory believes in a holistic approach to artist development that prioritizes streaming to build a large, engaged fanbase and optimizes campaigns to maximize revenue in artists' largest earnings areas (typically live music). Our services include marketing, digital and social strategy, sales, tour marketing, creative services, live production, deal advisory, distribution, production and project financing. mtheory was founded in 2010 and has offices in New York, Los Angeles and Nashville.