mtheory LLC
Ed Rivadavia is currently the SVP of Marketing & Digital Strategy at mtheory LLC, where Ed leads a team in developing tailored digital marketing strategies for multi-genre artists. Prior to this role, Ed held positions such as Head of Music Strategy & Industry Relations at Songfluencer, Chief Marketing Officer at 800 Pound Gorilla Media, VP of Digital Strategy at Sony Music Entertainment, and VP of Marketing & Digital Strategy at Century Label Group. With a background in business administration and music management, Ed brings a wealth of experience in digital marketing, client acquisition, and industry relations to their current role.
This person is not in any offices
mtheory LLC
mtheory provides a modern set of capabilities to managers and their artists, allowing them to to take more control over their careers. mtheory believes in a holistic approach to artist development that prioritizes streaming to build a large, engaged fanbase and optimizes campaigns to maximize revenue in artists' largest earnings areas (typically live music). Our services include marketing, digital and social strategy, sales, tour marketing, creative services, live production, deal advisory, distribution, production and project financing. mtheory was founded in 2010 and has offices in New York, Los Angeles and Nashville.