MTM
Becky Ferguson is an accomplished professional in the media and advertising sector, currently serving as the Director and Head of Media and Advertising at MTM since March 2023. With a strong background in insights and planning, Becky held the position of Director at Ipsos from February 2014 to March 2023 and previously was the Head of Community and Insight at Likely Ltd. from September 2012 to February 2014. Additional experience includes roles at ZenithOptimedia as Insight Planning Manager and Carat as Communications Planner, as well as earlier positions at Walker Media, Greenforce, and Universal McCann. Becky holds a Certificate of Higher Education in Applied Psychology from Birkbeck, University of London, and a BA (Hons) in Geography from the University of Nottingham.
MTM
MTM is the trusted insight and strategy partner tackling the biggest challenges for the world's biggest brands. We live and breathe media, entertainment, tech and telco. MTM has been powering the decision making of the world's biggest brands for nearly two decades, by answering their toughest questions, getting to the moments of truth. Because we focus on getting to the truth of the matter from different perspectives, we see what others miss, taking clients directly from insight to informed decisions to action. Our services include commercial strategy consultancy, trends and cultural insights, qualitative and quantitative market research, data science and UXR. MTM received the Market Research Society’s 2023 Research Live Award for Agency of the Year. Wearemtm.com