MTM
Lyubka Stoyanova is a Senior Research Executive at MTM since June 2022, specializing in B2B research and strategy consulting for clients in technology, media, and entertainment. Responsibilities include designing and delivering customized research projects, managing project execution, and providing actionable insights. Previously, Lyubka served as a Research Executive at Harris Interactive, managing projects in brand tracking and campaign testing, and as a Sleep Study Assistant at the University of Oxford, supporting longitudinal studies on sleep and mental health. Additional experience includes consultancy work with KEEN on measuring social impact and research assistant roles at Oxford Brookes University. Lyubka holds an MSc in Clinical, Social and Cognitive Neuroscience from City, University of London, and a BSc in Psychology with Sociology from Oxford Brookes University.
MTM
MTM is the trusted insight and strategy partner tackling the biggest challenges for the world's biggest brands. We live and breathe media, entertainment, tech and telco. MTM has been powering the decision making of the world's biggest brands for nearly two decades, by answering their toughest questions, getting to the moments of truth. Because we focus on getting to the truth of the matter from different perspectives, we see what others miss, taking clients directly from insight to informed decisions to action. Our services include commercial strategy consultancy, trends and cultural insights, qualitative and quantitative market research, data science and UXR. MTM received the Market Research Society’s 2023 Research Live Award for Agency of the Year. Wearemtm.com