MTM
Lyubka Stoyanova is a Senior Research Executive at MTM since June 2022, specializing in B2B research and strategy consulting for clients in technology, media, and entertainment. Responsibilities include designing and delivering customized research projects, managing project execution, and providing actionable insights. Previously, Lyubka served as a Research Executive at Harris Interactive, managing projects in brand tracking and campaign testing, and as a Sleep Study Assistant at the University of Oxford, supporting longitudinal studies on sleep and mental health. Additional experience includes consultancy work with KEEN on measuring social impact and research assistant roles at Oxford Brookes University. Lyubka holds an MSc in Clinical, Social and Cognitive Neuroscience from City, University of London, and a BSc in Psychology with Sociology from Oxford Brookes University.