Lyle Hebel

Lyle Hebel is an accomplished marketing and brand leader with extensive experience in the hunting and outdoor industry. Currently serving as Interim President at MTNTOUGH Fitness since March 2025, Lyle also operates as a Marketer, Designer, and Illustrator at Pixel Elk. Previously, Lyle held the position of Marketing Director at Stone Glacier, Inc. from December 2017 to February 2025 and worked as a Senior Strategist, Designer, and Developer at Massive Studios from January 2004 to January 2017. Lyle's expertise encompasses brand development, strategy, e-commerce, design, illustration, and omnichannel marketing. In addition to professional roles, Lyle has contributed to education as an Adjunct Professor at Montana State University. A graduate of Montana State University-Bozeman, Lyle earned a BFA in Design with a focus on Graphic Design.