Roberto Maldacea

Senior Partner, New Business And Green Project at MullenLowe Global

Roberto Maldacea is a seasoned professional in the fields of mobility, sustainability, and innovation. Currently serving as Senior Partner Innovation at Tuscany Freight Village and Partner at the Bruno Kessler Foundation's AUTONOM LAB, Roberto has extensive experience in electric vehicle advocacy through the role of Executive Director at NEV MOBILITY EUROPE. Previous positions include Senior Partner at Lowe and Partners Worldwide, President of Euromobility, and Director of the Scientific Committee for "Via col Verde" at Unione Radiotaxi d'Italia. Additionally, Roberto has held academic leadership as Director of the Master MEM at LUISS and has contributed to the automotive sector at FCS Mobility and Rover BMW Group. Roberto holds degrees in Economics and Communication and has a strong focus on integrating green technology with urban mobility solutions.

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Verona, Italy

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MullenLowe Global

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Happy to see you came here to learn a little more about us! MullenLowe is a highly creative, integrated communications network committed to always being a challenger. We have talent filled offices in 55 markets around the world. And this is what we believe... 
 In a rapidly changing world, innovative brands grow at twice the pace of their competitors and brands that continue to innovate grow 7x faster. For brands to stay interesting, conversational, and relevant, they need to embrace change.
Our icon offers the perfect metaphor. The octopus has survived over 300 million years precisely because of its fluidity and ability to adapt. It is the only organism that routinely self-edits its own DNA - a model for how brands should behave today. For more information, visit us at mullenloweglobal.com or follow @mullenlowegroup on Instagram.


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