Edward McElvain

Executive Vice President, P3 (digital Platforms And Data-driven Media) at MullenLowe Mediahub Global

Edward McElvain has a diverse work experience spanning over two decades. Edward is currently the Executive Vice President at Mediahub Worldwide, where they oversee digital platforms and data-driven media as part of the P3 team. Prior to this role, they served as the SVP Group Director at Mediahub Worldwide.

Before joining Mediahub Worldwide, Edward worked at MullenLowe Profero as the Global Head of Ad Tech & Operations and later as the APAC Media Strategy Director. Edward also gained valuable experience at JWT as the Digital Planning Director / Performance Director.

Edward's career started at Profero, where they played a crucial role in launching their media offering in the US market. As the Head of Media and Business Director, they successfully recruited and led a team of 20 media professionals while achieving profitable growth. Edward was responsible for managing the department's P&L and performance forecasting. Prior to this, Edward served as the Associate Media Director at Profero.

Edward also worked at Sharpe Partners, initially as the Senior Account Supervisor and later as the Associate Media Director. In these roles, they have demonstrated their ability to translate business objectives into measurable online marketing goals and strategic communication plans. Edward was also responsible for developing cross-channel digital strategies that drove significant ROI and client success.

Edward's early career includes a position as the Web Services Administrator at the University of Iowa, where they produced and maintained departmental websites and developed an online registration system. Additionally, they founded Independentmind.com, an independent venture that they led for four years.

Edward McElvain attended The University of Iowa Tippie College of Business from 1996 to 2000, where they earned a Bachelor of Business Administration (BBA) degree with a focus on Marketing and Media Studies. In addition to their formal education, Edward has obtained several certifications, including Adelaide Attention Academy from Adelaide in May 2022, HTML5 Studio Certification from DoubleClick in July 2017, and Studio QA Certification from DoubleClick (obtained month and year not available).

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