Elizaveta Borisova (Liza)

Analyst, Campaign Insights at MullenLowe Mediahub Global

Liza Borisova has a diverse range of work experience in various roles and industries. Elizaveta (Liza) most recently worked at Mediahub Worldwide as a Campaign Insights Analyst starting in December 2022. Prior to that, they were an Analytics Analyst at Havas Media Group from May to November 2022.

In 2022, Liza also gained experience as a Market Strategy Co-op at Danfoss from January to April. Before that, they held multiple roles at Bentley University, including Marketing Assistant and Academic Technology Assistant, both in 2021, and Research Associate from January to May 2021.

Liza's earlier experience includes being a Social Media Coordinator at the English Language Center in 2019. Elizaveta (Liza) also worked at Boston University, where they were a Community Development Coordinator from September 2018 to May 2019, a Language Link Leader (Russian) from January 2017 to May 2019, and an Admissions Ambassador from November 2016 to May 2018.

Additionally, Liza had an internship as a Media Planning & Strategy Intern at Havas in June and July 2018. Elizaveta (Liza) started their professional journey as a Summer Intern at Po Leung Kuk in July and August 2016.

Elizaveta (Liza) Borisova's education history includes the following:

- From 2020 to 2022, they attended Bentley University - McCallum Graduate School of Business and obtained a Master's degree in M.S. Marketing Analytics.

- In 2020, they completed a program in Sustainable Business Strategy from Harvard Business School Online.

- Between 2016 and 2019, they pursued their Bachelor's degree in B.S. Advertising from Boston University.

- From 2012 to 2016, they attended Epsom College and earned a High School Diploma with a focus on Mathematics, Economics, and Spanish.

Additionally, Liza has obtained several certifications, including:

- Social and Behavioral Research from CITI Program in April 2022.

- Reports, Dashboards, and Customer Success in Salesforce from Salesforce in August 2021.

- Operations Analytics from University of Pennsylvania - Coursera in July 2021.

- Introduction to Data Studio from Google Digital Academy (Skillshop) in July 2021.

- Conflicts of Interest from CITI Program in June 2021.

- Customer Analytics from University of Pennsylvania - Coursera in June 2021.

- Excel Basics for Data Analysis from IBM in May 2021.

- Social Psychology (with Honors) from Wesleyan University in January 2021.

- Inbound Marketing Certification from HubSpot Academy in December 2020.

- Advanced Google Analytics from Google Digital Academy (Skillshop) in September 2020.

- Google Ads Search from Google Digital Academy (Skillshop) in September 2020.

- Google Analytics for Beginners from Google Digital Academy (Skillshop) in September 2020.

- 200 Hour Yoga Teacher Training from CorePower Yoga in December 2018.

Links

Timeline

  • Analyst, Campaign Insights

    December, 2022 - present