Wendi Dunlap

Evp, Business Intelligence And Audience Science at MullenLowe Mediahub Global

Wendi Dunlap has a diverse and extensive work experience in the field of media and advertising. Their most recent role was as the EVP, Business Intelligence and Audience Science at Mediahub Worldwide, a position they assumed in January 2023. Prior to this, from November 2020 to January 2023, they worked at Kinesso as the SVP, Outcome Based Planning. At Kinesso, Dunlap managed addressable media optimization and advanced analytic solutions, supported client understanding of business outcome drivers, and advocated for equity and social responsibility in data strategies.

From 2016 to 2020, Dunlap worked at Oracle as the Director, Agency Development, Oracle Data Cloud. In this role, they served as a strategic and business development consultant for agency partners, enabling them to utilize Oracle Data Cloud solutions for audience insights and activation. Wendi also played a key role in educating partners and the industry about data opportunities, challenges, and solutions.

In addition, Dunlap has held various senior positions at renowned companies like Blue 449, Razorfish, Microsoft, MediaCom, and Horizon Interactive. Their responsibilities in these roles included driving internal and external visibility of media services, building cohesive media practices, leading global media strategy, planning and buying, overseeing online media planning, buying and measurement, and supporting the rebuilding of Horizon Media's Interactive division.

Throughout their career, Dunlap has demonstrated expertise in media strategy, planning, and buying, as well as a strong focus on driving business outcomes and promoting social responsibility in data strategies.

Wendi Dunlap attended Cornell University, where they pursued a Bachelor's of Art degree in Film and Multimedia. The exact start and end years of their education are unknown.

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Timeline

  • Evp, Business Intelligence And Audience Science

    January, 2023 - present