Xiaochen Li (Zeta)

Senior Analyst, Campaign Insights at MullenLowe Mediahub Global

Xiaochen (Zeta) Li's work experience begins in 2018 when they worked as an Administration Analyst Intern at The Bank of East Asia, Limited. In 2019, they interned as a Market Research Analyst at Ogilvy, where they collected data and created dashboards to visualize insights for client promotions. In 2020, Xiaochen interned as a Marketing Analyst at ABclonal Technology, where they tracked campaign performance, analyzed conversation data, and prepared performance reports. Their most recent position is at Mediahub Worldwide, where they started as an Analyst, Campaign Insights in March 2021 and became a Senior Analyst in August 2022. The provided information does not include end dates for their current role.

Xiaochen (Zeta) Li completed their Master's degree in Marketing Analytics from Bentley University - McCallum Graduate School of Business, which lasted from 2018 to 2020. Prior to that, they obtained a Bachelor of Science (BS) degree in Finance, General from the University of Connecticut School of Business between 2014 and 2018. In addition to their formal education, Xiaochen also obtained the Google Analytics Individual Qualification from the Google Digital Academy (Skillshop) in August 2020.

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