JC Velasquez

JC Velasquez is currently serving as the Business Leader for Latam at MurphyCobb & Associates Ltd since May 2021. Concurrently, JC Velasquez has been the Owner of Superávit, Cost Consulting Services since March 2008. Superávit specializes in identifying efficiencies in advertising budget management and optimizing production costs for TV commercials, photo campaigns, digital content, and BTL activities. The firm collaborates closely with clients and advertising agencies to enhance investment returns and achieve significant savings in ATL and BTL budgets.