Murray's Cheese
Paige Erlich is a seasoned marketing and social media professional with extensive experience in content management and strategy. Currently serving as the Social Media & Content Manager at Murray's Cheese since May 2022 and as a Content Creator & Brand Strategist at PaigePlates since March 2020, Paige has developed a strong presence in the culinary space. Prior roles include Social Media Manager at Fridge No More, where Paige oversaw multiple social media accounts, and Social Media Strategist with the Union for Reform Judaism, leading substantial accounts during high-profile events. With a background in integrated marketing communications from Ithaca College, Paige has effectively driven customer engagement and growth through innovative marketing campaigns across various organizations.
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Murray's Cheese
Founded in 1940 by Murray Greenberg, Murray’s is proud to be a Greenwich Village-based business and part of the neighborhood’s rich food history. It’s a pretty safe bet to say that we’re cheese obsessed: our goal is to find the most delicious cheese across the globe, and then feed it to you! Murray was a Jewish veteran of the Spanish Civil War who was rumored to be a Communist – but pay no mind, he was a smart capitalist who built a great reputation for the business. In the 70s, Murray sold the shop to his clerk Louis Tudda, an Italian immigrant from Calabria. In those days, it was a humble butter and eggs shop that had a lot of block cheeses and catered to the little Italian enclave that Bleecker Street was at the time. Rob Kaufelt bought the Murray’s in the early 90s and began traveling the globe, finding new cheeses that no one had ever heard of and bringing them back to the US. He and our lucky team travel regularly both in Europe and across the US in search of the new and great artisan cheeses being produced from California to Vermont and from Athens to Wales. And everywhere in between. The main thing that makes Murray’s special is our passion for cheese – we share that with our friends and customers, whether you’re visiting one of our shops in New York, stopping by a Murray’s kiosk at your local supermarket, trolling on our web site, taking a class with us, or working with our wholesale department for your restaurant.