Taylor Viegut

Taylor Viegut is a seasoned professional in digital marketing and commercial partnerships, currently serving as Senior Director of Commercial Partnerships at Universal Music Group Nashville since June 2020. In this role, Taylor cultivates relationships with streaming partners and implements streaming plans for both US and international artist releases, driving engagement, revenue, and brand awareness through innovative campaigns. Prior experience includes positions as Digital Marketing Manager and Coordinator at the Country Music Association, where Taylor developed digital strategies to enhance ticket sales and marketing engagement, as well as a role at Crowd Surf focusing on viral content and playlist networking across various streaming platforms. Earlier career efforts included marketing coordination for the Center for Investigating Healthy Minds, exemplifying a well-rounded background in marketing and communication cultivated through a degree in Journalism and Strategic Communication from the University of Wisconsin-Madison.