Ahmet Direnç Peker

Ahmet Direnç Peker has over 15 years of experience in marketing and business development. Ahmet Direnç began their career in 2005 as a Marketing Communications Specialist at SPS Group. In 2007, they joined ABB as a Strategic Marketing and Business Development Executive, where they developed and carried out marketing strategies, monitored trends and developments, and identified potential investment opportunities. In 2009, they became Assistant Marketing Manager at Ora Istanbul Real Estate Development and Investment Inc., where they created Ora Brands, managed PR events, and conducted market research studies. In 2010, they moved to Ora Istanbul Construction and Real Estate Development as a Marketing Manager, where they prepared annual marketing plans, developed seasonal cross promotions, and tracked competitors' activities. In 2013, they joined Avansas.com as a Marketing Manager, where they were responsible for new customer acquisition, retention, and loyalty, as well as increasing sales and AOV. In 2018, they became Trade Marketing Manager at Hürriyet Emlak, where they developed online and offline sales strategies, analysed and monitored sales, and managed customer segmentation. Currently, Ahmet Direnç Peker is Global Expansion Director at Musixen, a position they have held since 2022.

Ahmet Direnç Peker holds a Master's degree in Strategic Marketing from Politecnico di Milano, which they obtained between 2006 and 2008. Ahmet Direnç also holds a Bachelor's degree in Sociology in English from Marmara University, which they obtained between 2001 and 2006.