Eric Soenens

Chief People Officer at Mustad Hoofcare Group

Eric Soenens currently serves as the Chief People Officer at Mustad Hoofcare Group. Previously, Eric founded Withinflux, where responsibilities included serving as an Executive Coach, Team Facilitator, and Change Manager. Additionally, Eric took a sabbatical and worked as a Senior Recruiter at Martin Ward Anderson.

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Mustad Hoofcare Group

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The Mustad Hoofcare Group is the world’s largest manufacturer and seller of hoofcare products, serving farriers, horse owners and veterinarians worldwide, since 1832. We started producing horseshoe nails back in 1898. Today, we are the leading horseshoe nail producer worldwide. We serve farriers and horse owners worldwide with a complete line of hoofcare products designed to perform: our revolutionary Equi-Librium horseshoe helped Ingrid Klimke winning an Olympic gold medal in 2008 and since its launch has set new standards in the industry, positioning the Mustad brand as the globally renowned, most innovative supplier of hoofcare products.