Sophie Rietz Elvefors

Sophie Rietz Elvefors is an accomplished executive with extensive experience in global marketing, sales, and organizational change. Currently serving as Group CCO at Mustad Hoofcare Group, Sophie oversees global sales, innovation, and marketing across multiple regions including EMEA, APAC, NA, and LATAM. Prior roles include Group Director of Global Marketing & PR and PMO Global Head of Change at Ravensburger, where leadership entailed managing global PR, digital marketing, and organizational change initiatives. Sophie also held significant positions at BRIO AB as Managing Director and at V&S Absolut Spirits as Global Brand Director, among others. With a solid educational background featuring degrees from the Stockholm School of Economics and participation in an exchange program at McGill University, Sophie brings a robust understanding of business administration and economics to the industry.