Jennifer Wulf

Jennifer Wulf is an accomplished executive with extensive experience in brand strategy, consumer insights, and market research. Currently serving as VP of Brand Strategy and Engagement at Mutual of Omaha since March 2016, Jennifer drives significant brand initiatives and builds a digital-first ecosystem to generate leads. Prior to this role, Jennifer was VP of Insights and Customer Segmentation at Mutual of Omaha, where consumer insights were introduced, resulting in growth for the company. At Conagra Brands, Jennifer held the position of Director of Consumer Insights, leading efforts for $1B+ brands and launching new products based on consumer research. Earlier roles included senior management positions at PayPal, Simmons Integrated Marketing Solutions, AOL, and IBM. Jennifer holds a Master's degree in Survey Research and Methodology from the University of Nebraska-Lincoln and a Bachelor's degree in Psychology from the University of Virginia, along with ongoing executive education at Wharton.