MVP Factory
Liesbeth Gericke is an accomplished product management professional with extensive experience in MarTech and innovation marketing. Currently serving as Product Practice Lead & Principal at MVP Factory since April 2022, Liesbeth previously held the position of Senior Product Manager at Zalando and at All About Cake GmbH. Liesbeth's expertise includes defining MarTech SaaS visions, leading interdisciplinary project teams, managing stakeholder relationships, and overseeing product ownership for various tools. Liesbeth's background also includes significant roles in product management and SEO across multiple companies, alongside a Bachelor's Degree in Cultural Science from European-University Viadrina.
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