Amna Latif

Amna Latif is an experienced marketing professional specializing in performance marketing and copywriting. Currently serving as a Performance Marketing Specialist at Concentrix since August 2022, Amna develops and implements strategies to enhance business objectives and optimize campaign performance. With previous roles including Copywriter & Performance Marketing at My Brand Genius and Account Manager at Brandcare Digital, Amna has a strong background in client relationship management, marketing strategy development, and sales optimization. Additional experience includes roles as Sales and Marketing Manager at Glosap Malaysia and Digital Marketing Specialist at Mchils Business Guide, demonstrating expertise in digital marketing and content strategy. Amna holds advanced degrees in Business Administration from Staffordshire University and Asia Pacific University.